Guerrilla Marketing: A 60 minute session covering some of the 100 guerrilla marketing tools available to agriculture related businesses.. From "Creating a Marketing Plan and a Mission Statement" to "How to keep those Customers coming back," this unique and aggressive marketing discussion provides a host of alternative marketing ideas.

Coordinating Special Events! One of the most commonly asked questions of Robert when he gives a talk on the special events he hosts is, "How do you do it all?" This program was developed to address that question. The entire planning process will be discussed, as well as some insight as to what you should expect the first vear. If you have never hosted a major event before and you are considering it, this is a must- attend seminar. 45 minutes.

Entertainment Agriculture: A 45-60 minute slide presentation showing the organization, planning and actual festivities hosted bv Matarazzo Farms/ Four Sisters Winery From Wine Festivals to Native American Indian Powwows, Robert discusses budgeting, advertising and staffing events.

Developing A Marketing Plan: As a consultant, Robert has created a number of effective marketing plans for various businesses. This 30-45 minute session takes the participants step by step through the process. From creating a Mission Statement, to establishing a marketing budget and reaching the long term goals of the business.

"How To Handle Diversity" With Good Management Practices: Robert is the leader in diversity. Previously recognized as the owner of the most diversified farming operation in the country Robert has mastered, "The Skill of Time Management." Beginning with raising 75 varieties of fruits and vegetables; marketing retail; selling wholesale to chains, farm markets and restaurants; providing a host of entertainment agricultural events; producing a quarterly newspaper; managing two other businesses; and he still has time to officiate high school soccer games four days a week at the busiest time of the season. Robert shares his successes and failures related to management practices. A 30 minute and a 60 minute version of this session is available.

Taking Care Of #1! An expert's experience on how to take care of your customers. Based on the theory that 80% of your sales are generated by 20% of your customers, Robert discusses the many tools available to reach the customer; please the customer; and get the customer to return. 30 minutes.

Writing Press Releases! This 30 minute discussion focuses exclusively on the art of writing press releases. From the WHO-WHAT-WHERE-WHEN-WHY and How, to the "catch phrase" and finessing around the edges. How to follow up on press releases will also be a part of this 30 minute discussion.

The Most Effective Ways To Be Successful In The Farming Business! This 30-45 minute discussion focuses on Robert's five key elements including the most profitable crops to raise if you are to run a successful farm operation. Whether you're just getting started in the farming business or you're looking for a change, this talk will put You on the road to success.

Marketing On The Internet: This 40 minute presentation features some real life success stories of Roberts efforts in marketing his clients on the Internet. Having sold products to all parts of the world through Internet marketing Robert has quickly learned how to get the most out of your web-site.

The Advantages To Forming A Cooperative: Robert has been working with the NEW JERSEY TOMATO COUNCIL, a grower cooperative, for over 4 years providing them with marketing and promotional services. His experience with the council and the enthusiasm he has received from this project inspired him to offer this topic. He has been a strong advocate of cooperative marketing and this unique opportunity gave him the chance to be involved from the very beginning. This 30 minute discussion should be well received by both small wholesale growers and large independent producers.

Multi-Media Marketing: Robert makes us look at the effects of running a multi-media campaign. How to delegate funds to each media and how to determine which media's are the most effective. This discussion talks about developing a complete advertising campaign to generate the best response possible. Helpful hints on the true value of your marketing expense are included in this 40 minute presentation.

Developing New Markets: This 40 minute talk focuses on the importance of developing new markets. Nothing ever lasts forever and that is why we must continuously search for new outlets to sell our products. How to maintain a good working relationship with our existing customers as well as how to win those new buyers over is also presented in a simple and effective way. This seminar focuses on the wholesale grower.

How To Create An Affordable Promotional Campaign To Compete With The Big Guys! Robert offers information from his book entitled "Marketing For Success." From developing creative pocket folders to unique advertising suggestions that will get you the biggest bang for your buck, this seminar will enlighten even the most savvy marketer. This talk takes approximately 45 minutes.

Developing Your Own Web Page: This 30 minute talk discusses what is required to develop and maintain your own web page. From design to getting your name linked with all the available search engines you won't want to try this on your own until you have heard this talk. This talk can be extended into a complete seminar on Internet Marketing that would include "Why the Internet" "How to get Started" "Creating your Domain Name vs a link with another site" plus the creation and monitoring process of a web presence.